In the words of Seth Godin ― the marketing guru and best selling author ― if you want to be noticed and talked about, be remarkable. Not just by it's common definition of unusual or striking, but remarkable; to make a remark about. That is Seth's way of saying you have to take risks to be noticed.
The creative people at tda advertising realize this. Commissioned by USA Network to promote its hit espionage show Burn Notice, tda has put together a campaign kit that captures the essence of the show while doing it in a unique. The result is something remarkable, and it leaves a lasting impression.
Each slip-covered, 3-panel, hardcover kit holds a UV flashlight and the instructions, "Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight."
Across all three panels, no other words or images are visible, except under black light--at which point photographs of the lead actor and supporting actress, a list of six potential "Drama Series" Emmy nominations, and four press blurbs (e.g. "The show floats along on a spy's handbook. Narration that sounds remarkably convincing." - L.A. Times) come into view. Also, tucked into a slot are 4 DVDs with this season's 12 episodes, plus written synopses.
"Burn Notice," named for the C.I.A. equivalent of a "pink slip," is a drama about an ex-spy. The one hour show runs Thursdays at 10 EST on USA Network.
Source: www.frederiksamuel.com
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I simply love your first piece and totally in love with the hidden text folder. GENIOUS!!!
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Good gift idea :)
With a hidden message. Mmm la-la.
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Except you can only get it if you're on the judging panel for the Emmys :P