It seems that Google competitors will try anything to lure users away from the giant. You can't really blame them for trying either, whether they are a success is another story. Microsoft's last attempt was rewarding users through its cash back program for using Live search to find and shop on partners sites. The hype did not live up.
This time Yahoo! is testing the waters with an incentive program. Yahoo! Canada has teamed with Airmiles to reward points for each search query. The way it works is simple, you install the browser toolbar, link it to your Airmiles account, and begin searching. The maximum earning is capped at 30 points per month, that's 360points a year if you frequent the search engine.
It'll be interesting to see if this approach resonates with people, starting with Canadians. As for me, I skip the search engine destination all together by using Google Chrome to browse the web. The address bar serves as Google search field. You cannot beat that!
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