About
Faramarz Hashemi
User experience strategist, Interface designer, business partner, tuna lover and all around nice guy in Toronto, Ontario.
Over the past 7 years I have freelanced, consulted and worked with dozens of clients conceptualizing, art directing, designing and executing a wide range of projects. From web applications, and corporate websites to illustrations and identity design, to strategy development and project management. I am currently the UX Lead Designer and Partner at MAZDAQ Communications Co., a Design firm and Strategic Consultancy in Toronto. framarzhashemi.com is my digital napkin. A space where I brainstorm ideas, form opinions and catalog my thoughts. The experimental nature of this site also means i will never be complete and I'm never one-hundred percent satisfied.
I'm Passionate about creating experiences that will have a lasting impact. I was introduced to the world of entrepreneurship at young age, and that spirit is something that is ingrained in everything I do. When I'm not with clients or conducting research, I dedicate my time to personal projects. It's inspiring to be in an industry where one individual can have a significant impact solving problems. in a lot of ways, I consider myself to be a student in the trade, continually learning and re-shaping the process in which work gets done and results are met.
I'd love to stay and write some more, but I must dash. Consult the list below for a better grasp of my capabilities. ;)
Relative Skill Sets
- User Scenario Development
- Wire-framing & Flow charts
- Low/High Fidelity Mockups
- Progressive Enhancement
- User Experience Design
- User Centric Interface Design
- Usability Evaluation
- A/B Split Testing
- Concept development
- Information Architecture
- User Interaction Design
- Prototyping (HTML/CSS/JS)
- Creative Direction
- Ideation and Strategy
Proficient in: (X)HTML; CSS/CSS3; jQuery; Adobe Photoshop, Illustrator, Dreamweaver; MS Office Suite; Wire-framing tools; MovableType CMS; W3C standards; Microsoft Windows and Apple OS environment.