Bold isn't it? This print was run by the British Columbia Lung Association. The message is certainly clear. If you're a smoker I would love to know what you think.Advertising Agency: TBWA\Vancouver, CanadaCreative Director / Copywriter: Paul LittleArt Directors: Angela...

In the words of Seth Godin ― the marketing guru and best selling author ― if you want to be noticed and talked about, be remarkable. Not just by it's common definition of unusual or striking, but remarkable; to make...