Bold isn't it? This print was run by the British Columbia Lung Association. The message is certainly clear. If you're a smoker I would love to know what you think.
Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
Art Directors: Angela Sung, John Williamson
Production: Julian Davis
(via adsoftheworld.com)
In the words of Seth Godin ― the marketing guru and best selling author ― if you want to be noticed and talked about, be remarkable. Not just by it's common definition of unusual or striking, but remarkable; to make a remark about. That is Seth's way of saying you have to take risks to be noticed.
The creative people at tda advertising realize this. Commissioned by USA Network to promote its hit espionage show Burn Notice, tda has put together a campaign kit that captures the essence of the show while doing it in a unique. The result is something remarkable, and it leaves a lasting impression.
