The creative guys at The Play Coalition have made a light bulb holder that makes you fuzzy and warm inside just by looking at it. There is a (not so) hidden message to the design as well, see the images below. Neil, Dane and Joe -the bright guys behind it- are advocating the use of energy efficient bulbs or better yet, energy conservation by the encouraging gesture of the outlet guy. This little guy is appropriately labeled 'Martyr'. got a chuckle out me haha

It's been almost a year since Starbucks CEO Howard Schultz, returned at the helm of his empire and promised great things. With that announcement he admitted that for Starbucks to continue it's success, a shift in strategy was needed. Some hints were outlined in the press release which can be read here, but to paraphrase, Howard called for re-igniting emotional attachment with Starbucks customers. A grande order for any company.

In the words of Seth Godin ― the marketing guru and best selling author ― if you want to be noticed and talked about, be remarkable. Not just by it's common definition of unusual or striking, but remarkable; to make a remark about. That is Seth's way of saying you have to take risks to be noticed.

The creative people at tda advertising realize this. Commissioned by USA Network to promote its hit espionage show Burn Notice, tda has put together a campaign kit that captures the essence of the show while doing it in a unique. The result is something remarkable, and it leaves a lasting impression.